Recognition reflects changing expectations
One of the most notable recognitions in Euromonitor's latest rankings was Haier being named the world's No.1 AI air conditioner brand by retail sales volume in 2025.
The recognition reflects growing interest in technologies that can help make comfort more intuitive, responsive and energy efficient. As expectations evolve, consumers are increasingly looking for solutions that simplify everyday living while supporting comfort throughout the year.
Together with its global No.1 ranking in the healthy Self-Clean air conditioner category, the results reinforce Haier's continued focus on innovation and user experience.
Healthier air, every day
Indoor air quality remains an important consideration for many households, driving growing interest in technologies designed to support cleaner, healthier home environments.
Haier's patented Self-Clean technology, recognised through its global No.1 ranking in the healthy Self-Clean air conditioner category, helps maintain a cleaner air conditioning system while supporting fresher airflow. Available across selected air conditioning solutions, including the 600 Series range, these innovations are complemented by ongoing advancements in airflow design and humidity management to help create a more comfortable indoor environment throughout the year.
The rise of connected home comfort
One of the strongest trends shaping the industry is the move towards more connected, integrated home comfort solutions.
Rather than managing individual appliances separately, households are increasingly looking for systems that work together to create a more seamless experience. Through its Connected Living approach, Haier is expanding beyond air conditioning to connect heating, cooling, water heating, water purification and smart controls into a more integrated ecosystem.
The result is a home environment that is easier to manage, more responsive to changing needs and better equipped to support comfort across every season.
More than an industry recognition
The latest Euromonitor rankings reinforce Haier's position as a global leader in air conditioning innovation, while also highlighting broader shifts taking place across the industry.
From healthier indoor air and connected home ecosystems to smarter comfort experiences, the future of home comfort is becoming increasingly integrated, intuitive and focused on the needs of everyday life. These are the trends continuing to shape Haier's approach to innovation and the experiences people expect from their homes.