About Haier
HAIER GROUP
About Us
The global leader in Smart air conditioning
Haier is part of Haier Group, the world's number one major appliance brand,* and is the #1 Smart, air conditioning brand in the world.† Founded in 1984 in Qingdao, China, Haier has grown from a single refrigerator factory to being recognised as a Top 100 Global Brand and a Fortune Global 500 company.
In New Zealand and Australia, Haier home and commercial equipment offers smart home heating, cooling and ventilation solutions tailored to local conditions and climates. Our global scale, combined with Fisher & Paykel's trusted local service network and distribution centres, provides customers with fast service and nationwide support.
Our goal is simple: to help people to live smarter, happier and healthier. Guided by the Haier purpose of Inspired Living and the Haier our promise of Smart Home Comfort, we prioritise innovation, sustainability and customer care to provide families and businesses with smart everyday appliances that make life better.
For two decades, Haier has been a trusted name in Australasia, acquiring luxury New Zealand brand Fisher & Paykel Appliances in 2012.
Learn more at Haier.com. 'More Creation, More Possibilities'.
Innovations making life better
Our technical innovations and connected home ecosystems are built upon a deep understanding of our customers' needs. By collaborating with inspiring people and organisations to support our community, we can make better choices for you, your family, and the environment.
With a focus on good design, we design smarter ways of living that care for you and your family and are healthy and good to use. Our smart appliances enable your on-the-go life in inspired choices to suit your lifestyle. Our mission is to help make owners' lives better through purposeful innovations, what we call 'Smarter for Life'.
Live Smarter, Live Happier, and Live Healthier with Haier's single-room, multi-room, and whole home solutions, and discover how by building a connected ecosystem of smart appliances, you can live more sustainably, comfortably and happily. #SmartHomeComfort
Award Winning
Our innovation is recognised by some of the world's most prestigious design awards, winning Red Dot Design Awards and iF Design Awards, with the Haier Monoblock Heat Pump Water Heater a category winner in the 2025 ProductReview.com.au awards.
Experience
Operating in over 160 countries or regions, and with 16,000 patents, 122 factories and 28 industrial parks, we leverage our global scale to innovate at pace. On the Fortune Global 500 list, we have been named as one of the world's Top 100 Brands by Kantar.
Service
Our New Zealand-based Customer Care team are available weekdays with dedicated technicians (in Australia) supported by Authorised Service Centres to assist with all queries. For peace of mind, we back our products and services with comprehensive warranties.
Quality
With ten R&D centres and 11 Lighthouse Factories the world over, we maintain full control of product quality and improvement. Our industry-leading drop tower testing lab enables all-weather comfort testing and precise analysis of performance factors.
Connected living
We believe in integrating smart technology into the heart of every home. Haier's Wi-Fi enabled appliances support voice control via Google Home or Alexa, with the SmartHQ™ mobile app providing real-time notifications and remote access from anywhere. Live Smarter with future-ready living whether at home or away.
Learn moreHealthy living
Our focus on air quality has led to award-winning patented technology. UV Protect helps to deliver cleaner air using Health mode, with built-in LED UV Pro lights that help to kill airborne pathogens.‡ Haier is the number one brand of healthy Self-Clean air conditioner, with Self-Clean function ensuring, clean, healthy airflow so you can Live Healthier.§
Learn moreEfficient design
Our energy-efficient technologies are helping everyday families lower energy bills. Haier's connected ecosystem of Smart appliances spanning air conditioning, solar, and hot water are designed to optimise energy, deliver temperature consistency and draw less energy load so you can Live Smarter. Our award-winning Haier Monoblock Heat Pump Water Heater is getting rave reviews from customers for its energy-efficient, smart performance.
Learn moreRespect for the planet
We're focused on reducing our impact on the environment. Our air conditioning, hot water, and solar products are built to be energy-efficient and long-lasting. We use eco-friendly materials, lower-impact refrigerants (like R290), and smart manufacturing to reduce waste. We also support recycling and help you Live Happier and more sustainably at home.
Pioneering innovation: Lighthouse factories
We're proud to be part of the Global Lighthouse Network, a World Economic Forum initiative that recognises the world's most advanced smart factories. Out of just over 200 sites worldwide, Haier operates 11 Lighthouse factories, placing us among the global leaders in smart manufacturing. Lighthouse factories use cutting-edge technologies like AI and digital twins to make our production smarter, more sustainable, and more efficient. This innovation helps us keep our products competitively priced, optimise quality and productivity, and continuously improve the way we serve our customers.
Play with the number ones
As part of our global 'Play with the number ones' initiative, Haier is a major sponsor of sports around the world. Close to home, we're proud to be an official partner of the Australian Open and the Australian Summer of Tennis, while in Europe, we get behind Roland-Garros and many other major tennis tournaments.
Off the court and on to the pitch, we're now official partners of Liverpool FC and Paris Saint-Germain FC.
We believe sport can unite us, and at the highest levels, it celebrates performance, precision and innovation. These are attributes that resonate with our approach to everything we do at Haier.
Haier is the world's #1 brand for Smart,† Self-Clean air conditioners,§ and a global leader in major appliances year after year.* Number one is not just a number, it's an attitude, and we encourage everyone to join us and 'Play with the number ones'.
AUSTRALIAN OPEN
Haier is proud to be a major supporter of global tennis and
Official Home Appliance Partner of the
Australian Open.
FOOTBALL PARTNERSHIPS
Haier has teamed up with Liverpool Football Club and Paris Saint-Germain Football Club, paving the way to win in the Home of the Champions.